고르다치과 강남본원의 인테리어는 단순한 공간 디자인을 넘어, 브랜드 아이덴티티를 공간 언어로 재해석한 결과물이다. 발상크리에이션은 하루 300명에 달하는 환자가 방문하는 대형 퍼블릭 클리닉의 특성을 고려해, 높은 밀도의 동선과 공용 공간 흐름을 전략적으로 설계했다.

The interior design of Gordoa Dental’s Gangnam flagship moves beyond aesthetic styling—it redefines the clinic experience through spatial branding. Designed by Balsang Creation, the project addresses the operational reality of a high-traffic public clinic that sees up to 300 patients per day, demanding both efficiency and experiential quality.

The reception and waiting areas are grounded in a disciplined gray monotone, punctuated by deep blue stainless steel panels that subtly reinforce the brand’s identity. Matte metal finishes and ceramic textures create a clean, distraction-free backdrop, while linear lighting and mirrored ceilings stretch the perceived dimensions of the space, delivering a bold yet refined first impression.

Unlike conventional bench-style layouts, the seating arrangement in the waiting zone prioritizes individual comfort and psychological ease. Digital walls and ambient media installations contribute a soft emotional layer, transforming the space into a platform for brand storytelling rather than just a holding area.

The clinical zones are meticulously organized for high-volume patient flow, with clear unit numbering and intuitive circulation that allow for seamless navigation. Privacy and staff workflow have been equally considered, achieving a functional balance between clarity and care.

이번 고르다치과 강남본원의 디자인은 단순한 ‘멋진 공간’을 넘어서, 브랜드 철학과 의료 서비스의 방향성을 직관적으로 보여주는 하나의 메시지다. 발상크리에이션은 디자인이 신뢰를 설계한다는 믿음으로, 의료 공간의 새로운 기준을 제시했다.

Rather than simply creating a visually appealing environment, this design embodies Gordoa’s philosophy and long-term vision. It positions the space itself as a brand asset—one that communicates trust, precision, and a commitment to elevated patient care. Through this project, Balsang Creation reinforces its belief that good design doesn’t just look impressive—it performs with purpose.